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Flash·Models & Products·2026-10-14 02:17

Apple Unveils $299 HomeView Smart Home Hub: Rebuilt Siri AI Moves Into the Living Room

Apple unveiled its first smart home hub HomeView at a New York event on Tuesday, Oct 13, priced at $299, available for preorder now and launching Nov 13. It is Apple's biggest push into the smart home market in nearly a decade — and the first time the rebuilt Siri AI enters the home as a standalone hardware carrier.

HIMIAO Horizon·2026-10-14 02:17·1 min read

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Sunlit living room with a smart home hub on a side table showing the Siri AI interface
Apple HomeView: 7-inch touchscreen smart home hub with rebuilt Siri AI

What happened

Per CNN, the HomeView pairs a 7-inch touchscreen with a speaker base, plus a wall-mountable version. Its Siri AI can surface relevant information from a user's texts and calendar, tell up to six household members apart by face and switch home-screen apps and widgets accordingly; conversations with Siri sync across devices.

Apple says camera and microphone data are processed separately from the rest of the system, inaccessible to software, apps, Apple or even the user; message and calendar content appears only when the user is recognized.

The event also brought a new HomePod Mini, an updated Apple TV 4K with Siri AI, and a line of smart home devices designed with LG and Schneider Electric.

Key facts

  1. Price and launch: $299, preorder starting now, launching Nov 13.
  2. Market landscape: Per IDC, Apple held just 5.2% of the smart speaker market in 2025, vs 40.9% for Amazon and 29% for Google.
  3. First hardware under new CEO: CNN notes the HomeView is among the first new products under new CEO John Ternus, following Apple's first foldable iPhone a month earlier.

Why it matters

Apple's biggest smart home investment in nearly a decade, and the first standalone carrier for the rebuilt Siri AI that doesn't depend on the iPhone — a $299 entry into the home-voice market dominated by Amazon and Google.
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CompaniesGoogle·Apple·Amazon

SourcesCNN (Oct 13, 2026, https://www.cnn.com/2026/10/13/tech/apple-homeview-siri-ai). Compiled from public information; not investment advice.

From HIMIAO Horizon · himiao.ai

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