Flai Raises $27M Series A as AI Books 50,000 Dealer Appointments a Month
AI dealership software startup Flai announced on October 6 that it has closed a $27 million Series A led by Base10 Partners. Participants include dealer groups Friedkin Group and Findlay Automotive, Toyota Ventures, Y Combinator and First Round Capital.

What happened
Flai's AI books roughly 50,000 sales and service appointments per month for partner dealerships, with company revenue up 20x. Its customers include 10+ of the top 50 US dealer groups. The team is about 40 people; onboarding takes 10 days from signing, and staff must respond to customers within 20 minutes.
CEO Ari Polakof says about half of new revenue comes from referrals by existing customers. Dealer groups invested in the round: Friedkin Group and Findlay Automotive are both customers and shareholders.
Key facts
- Raise: : $27M Series A, announced Oct 6
- Lead: : Base10 Partners; participants include Toyota Ventures, Y Combinator, First Round and two dealer groups
- Metrics: : ~50,000 appointments/month booked by AI, revenue up 20x
- Customers: : 10+ of the top 50 US dealer groups
- Team & delivery: : ~40 people, live in 10 days, 20-minute response SLA
Why it matters
Flai's revenue is up 20x and its customers include 10+ of the top 50 US dealer groups; two investors in this round, Friedkin Group and Findlay Automotive, are both customers and shareholders.
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